Niels Bosma
CEO & Founder
A successful serial entrepreneur, Niels has experienced firsthand the challenges of building internal systems in large .NET-driven organizations. Ivy is his vision to bring AI-native workflows to .NET developers — redefining how internal software is built and paving the way for developers to lead the AI revolution. He’s driven by one core belief: empower developers, don’t replace them.
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Renco Smeding
CMO & Founder
Entrepreneur and growth strategist with a passion for AI and product-led growth. At Ivy, Renco is focused on building a developer-first platform and community that empowers engineers to build faster, smarter internal tools using AI. Built by engineers, for engineers.
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Frida Bosma
CCO & Co-Founder
Frida leads communications and brand at Ivy, shaping how we tell our story and connect with the developer community. With a passion for writing and clear, compelling messaging, she brings Ivy’s vision to life — making AI-native development approachable, inspiring, and impactful.
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