
Niels Bosma
CEO & Founder
A successful serial entrepreneur, Niels has experienced firsthand the challenges of building internal systems in large .NET-driven organizations. Ivy is his vision to bring AI-native workflows to .NET developers — redefining how internal software is built and paving the way for developers to lead the AI revolution. He’s driven by one core belief: empower developers, don’t replace them.
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Renco Smeding
CMO & Founder
Entrepreneur and growth strategist with a passion for AI and product-led growth. At Ivy, Renco is focused on building a developer-first platform and community that empowers engineers to build faster, smarter internal tools using AI. Built by engineers, for engineers.
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Frida Bosma
CCO & Co-Founder
Frida leads communications and brand at Ivy, shaping how we tell our story and connect with the developer community. With a passion for writing and clear, compelling messaging, she brings Ivy’s vision to life — making AI-native development approachable, inspiring, and impactful.
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Mikael Rinne
Fullstack developer
Mikael brings comprehensive full-stack expertise and a passion for seamless integration that drives our development forward. His ability to see the bigger picture while maintaining attention to detail makes him instrumental in delivering robust solutions. His experience spans from crafting intuitive user interfaces to architecting reliable backend systems, making him invaluable in bridging the gap between user experience and technical implementation. Mikael's systematic approach ensures our products are built to last.
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