1. Scope

This Privacy Notice applies to personal and usage information processed by Ivy Interactive AB ("Ivy," "we," "our," "us") in connection with:

• The Ivy website and related domains
• The Ivy open-source tools, including ivy, Ivy.Console, and Ivy Agents
• Any cloud-hosted services related to Ivy deployments (if applicable)

2. What Data Do We Collect?

2.1 Anonymous Usage Data

By default, we collect anonymous usage statistics from our website and open-source tools, including:

• Website visits: page views, referrers, aggregated site analytics
• Ivy.Console installs: anonymous install counts
• CLI command usage (e.g., ivy init, ivy db add, ivy agent generate, ivy deploy)

We do not store IP addresses, user emails, or personally identifiable information within this telemetry.

2.2 Data from Registered or Paying Users

If you sign up for an Ivy account or become a paying customer, we may collect:

• Full name
• Email address
• Company name (if applicable)
• Payment details (processed via secure third-party providers)
• Login activity
• ComFeature usage within the hosted Ivy service
• Communication preferences

All personal data is processed securely and in accordance with applicable data protection laws, including GDPR and the California Consumer Privacy Act (CCPA).

3. How We Use the Information

We use collected data to:

• Understand product usage and prioritize improvements
• Monitor performance and detect bugs
• Provide support and account management
• Share high-level usage trends with stakeholders

We do not sell or share your personal information with advertisers.

4. Legal Basis for Processing

For users in the EEA, UK, and similar jurisdictions, we process personal data based on:

• Contractual necessity (to provide services)
• Legitimate interests (e.g., improving our products)
• Consent (for marketing communications)
• Compliance with legal obligations

5. Your Rights

If you are located in the EEA, UK, or California, you have rights regarding your personal data, including:

• Access, correct, or delete your personal information
• Object to or restrict certain types of processing
• Withdraw consent (e.g., unsubscribe from marketing)
• Request data portability
• File a complaint with a data protection authority
• For California residents: the right to opt out of the sale or sharing of personal information (we do not sell or share your personal information for advertising purposes) and the right to limit use of sensitive personal information (if applicable)

To exercise your rights, contact us at: privacy@ivy.app

We will verify your identity before processing your request as required by law.

6. Third-Party Services

We may use third-party analytics services (such as PostHog and Google Analytics) on our website and tools. These services may collect anonymized data via cookies or similar technologies. For details, review their individual privacy policies.

If applicable, cookie consent banners are provided where legally required.

7. Your Choices

You can opt out of telemetry at any time by launching the Ivy CLI with --no-telemetry. This fully disables anonymous tracking.

Marketing emails contain an unsubscribe link. You can also manage communication preferences by contacting us directly.

8. Updates

We may update this Privacy Notice periodically. Material changes will be announced via our GitHub repo, website, or other communication channels. Continued use of Ivy tools after changes are posted constitutes acceptance.

9. Contact Us

For questions or concerns about this Privacy Notice or your data, contact: privacy@ivy.app